Start with the real question
I look beyond the keyword to understand the job the reader is trying to complete.
- Search intent and SERP patterns
- Answer-first structure
- Internal linking and content journeys
Content Marketing & CRM Specialist
Writer. Strategist. Retention thinker.
I write content people enjoy reading
and marketing teams enjoy measuring.
✦
Ideas, campaigns
and too many tabs ✍
and too many tabs ✍
SEO contentCRM journeysWhatsApp campaignsD2C storytellingPerformance creativeLanding pagesSEO contentCRM journeysWhatsApp campaignsD2C storytellingPerformance creativeLanding pages
About my approach
I like connecting the dots.
Someone who is fascinated by why people click, what makes them stay, and what brings them back. That's what led me from content writing into SEO, CRM, and content strategy.
CONTENT SCORE
Core capabilitiesSEO
95%
CRM
98%
Copywriting
92%
Strategy
96%
850+Content assets
100+CRM journeys
8+Brands
28M+Views generated
Selected work
Strategy that turns into something people can see, click and buy.
Open a project for the challenge, approach, role and outcome.
Performance creativeUGC and reel scripts
Hooks, pain points, product proof and urgency for Meta campaigns.
Campaign strategyCross-channel launches
Offer messaging across website banners, email, RCS, WhatsApp and social.
Team leadershipEditorial operations
Briefing, reviewing and managing freelance writers and designers.
How I think
Good content is useful. Great content knows what happens next.
Translate features into change
People rarely buy a specification. They buy the easier, safer or better version of their day.
- Awareness-stage messaging
- Benefit and proof hierarchy
- Objection handling
Design the next conversation
CRM works when timing, segment and message feel connected to what the customer just did.
- Behavior-based segments
- Lifecycle triggers
- Channel and offer logic
Selected work
A few things I’ve worked on.
Blogs, website content, product pages and social work across D2C and SaaS.
UI CONTENT
Anantya.ai
Anantya.ai
Website and UI content for a business communication platform, written to make the product feel clear and easy to explore.
View website ↗
SEO CONTENT
QuickBooks
QuickBooks Desktop 2023 Guide
A technical topic turned into a clear, useful guide that is easy to search and easy to follow.
Read article ↗
D2C BLOG
Sleepsia
Pregnancy Pillow for Back Pain
Helpful content built around a real customer problem and the questions people actually search for.
Read article ↗
ECOMMERCE
Sleeping Pillows
Sleeping Pillows Collection
Product-led content that helps people understand their options and find the right pillow faster.
View page ↗
SAAS CONTENT
Sage 50
QuickBooks Online to Sage 50
A complicated software migration topic explained in a way that feels simpler and more useful.
Read article ↗
SOCIAL CONTENT
Reel
Short-form Brand Content
A quick example of turning a simple brand idea into content made to catch attention in the feed.
Watch reel ↗The honest version
I learned content by doing it, reviewing it and fixing what did not work.
That is why I care equally about the idea, the execution and what the numbers say afterwards.
About me
I connect editorial thinking with commercial goals.
I’m Deepika, a content marketing and CRM specialist based in India. My work spans SEO, lifecycle marketing, D2C product storytelling, campaign strategy and team coordination.
I am most useful when a brand needs someone who can understand the funnel, turn strategy into clear briefs and still write the final line.
SEOWhatsAppEmailRCSSMSShopifyMeta creativeContent opsAI-assisted research
What I bring to a team
“A content person who can zoom out to the strategy, then zoom back in and fix the headline.”